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The battle is heating up. Social media is a force to be reckoned with when it comes to not only job seeking, but job sharing and recruiting. Twitter, Facebook and LinkedIn are all working to secure their niches. This first of a three-part series focuses on LinkedIn.

Survey says…

Jobvite, a recruiting platform that delivers real-time recruiting intelligence with innovative technology for the evolving social web, recently released its numbers from an online social media survey conducted in June 2013. The respondents included 1,600 recruiting and human resource professionals. Here are some of the key highlights:

  • 94% of recruiters use or plan to use social media in their recruitment efforts.
  • 78% of recruiters have made a hire through social media. Out of the 78%, 92% of those hires were made through LinkedIn.
  • LinkedIn remains the king of searching (96%), contacting (94%), vetting (92%) and keeping tab of candidates (93%), and posting jobs (91%).
  • Recruiters reported a jump in time to hire (33%), the quality of candidates (49%) and the quantity of candidates (43%).
  • 60% of recruiters estimated the value of social media hires as greater than $20k/year. 20% estimated the value of social media hires as greater than $90k/year.
  • Social profiles give recruiters more confidence in a candidate’s professional and cultural fit.
  • Only 1.5% of recruiter expect the hiring environment to get less competitive over the next year. 

Compete for (and keep) the best

According to these surveyed hiring professionals, it’s evident that the competition is fierce for qualified candidates. In fact, recruiters in manufacturing (74%), retail (74%) and technology (72%) were most likely to expect more competition in hiring. Even at the low end, 63% of healthcare recruiters expect more competition in the coming year.

So, now that you think you’ve made the right match, take it to the next level to ensure your social media savvy pays off.  You’ve likely invested time and money across multiple social channels to seek out professional experience, tenure, hard skills, an industry-related voice and maybe even cultural fit as part of the hiring process. Don’t let that go to waste.

And, just like social media technology, specifically LinkedIn, is gaining speed in the workplace, so is predictive employee selection technology. When you combine the two, you’ll be well on your way to long-term hiring success.

Keep an eye out for our next posts on Facebook and Twitter trends too. 

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