Tag Archive: Culture Analytics

  1. Culture Management Strategy: 6 Signs Your Company Needs One

    Your company may need a culture management strategy.

    A culture management strategy will benefit your business even when things are relatively stable. But, you will definitely need a strategy to keep your culture strong through growth, mergers, leadership changes, and other tough transitions. Here are 6 common culture shocks that can derail your business, and tips for managing through them:

    1. A merger, acquisition, or restructure

    Nothing causes culture shock quite like this. For employees going through a merger, acquisition, or organizational restructure, it can feel as if the rug’s been pulled out from under them. So many things change, and changes happen fast. To emerge with a stronger culture, rather than a discordant culture, you need a culture integration strategy. This involves highlighting and understanding all the cultural dynamics at play. A culture measurement tool can help you see the cultural impact of the changes you’ve made, and identify key differences between your different operating groups. Over time, you’ll be able to measure the progress of culture integration and take steps to support a strong company culture, as well as strong subcultures.

    2. Change in leadership or organizational strategy

    Leadership sets the tone for organizational culture. When there are changes at the executive level, culture shifts often follow. To proactively manage these shifts, business leaders needs a way to assess their current culture, and track progress toward their new cultural vision. A culture measurement tool can compare the executive team’s aspirational culture to the current culture (as experienced by employees) to identify areas where the greatest shifts need to occur. Measuring the culture fit of candidates is also essential—you’ll be able to see how new hires will help move you toward your desired culture, rather than keep you in the past.

    3. Hyper growth

    Culture is dynamic, and by constantly adding new employees, organizations can severely dilute their culture. If you had a strong culture before a period of hyper growth, you may find that culture significantly changed, and significantly less effective than it was before. Culture dilution has also proven to negatively effect employee engagement, performance, and retention. So how do you scale your business without deteriorating your culture?  You must have a dedicated effort on reinforcing the values and underlying behaviors that drive success in your company. With a culture measurement tool, you can monitor for culture dilution, see where it’s happening, and identify values that are decreasing in relative importance. It’s also important to measure candidate fit to ensure you’re hiring people who share the values of your desire culture.

    4. Diversity & Inclusion initiatives

    There are many dynamics at play within a culture that can inadvertently undermine your diversity and inclusion efforts. The first step is understanding organizational attitudes toward diversity and inclusion. You can do this by measuring cultural behaviors such as tolerance and collaboration. With a culture measurement tool, you’ll be able to see the relative importance of tolerance as compared to other priorities or values that employees perceive as important in your organization. You can also measure perceptions within diverse populations to see if these groups experience culture differently than others in your organization. Only then can you work to harmonize culture across diverse groups and confirm that your diversity and inclusion initiatives are effective.

    5. Issues with engagement, performance, or turnover

    Culture strength is a direct predictor of employee engagement, which in turn predicts performance and retention. Weakly aligned cultures consistently experience more issues with engagement, performance, and turnover. Whether these issues are pervasive across your company or higher within certain segments of the business, a culture measurement tool can reveal areas of cultural disconnect and help you diagnose the underlying cause. Without visibility, you will struggle to enact positive change. How you hire also impacts on your ability to ‘plug the leak,’ as alignment between personal values and organizational values has proven to enhance engagement, performance, and retention. By measuring candidate fit, you can ensure alignment from the get-go.

    6. Defining or refreshing organizational values

    Because culture is rooted in organizational values, step one of any culture initiative is understanding what those values are. Values set the expectation for how work gets done within your organization, and values drive the behaviors behind all of your business operations. Rather than choosing words simply because they sound important, like INNOVATION or INTEGRITY, use a culture measurement tool to survey employees and see the values that exist in your organization today. Then, use that insight to align your work practices with your existing values, or build a strategy to shift your values. Either way, a bottom-up approach to defining values will foster an environment where employees are more connected to the culture and feel a sense of ownership.

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    To learn more about culture management strategy and best practices, download our infographic: 4 Pillars of an Outstanding Company Culture

  2. Company Culture: How to Make It Your Competitive Advantage

    Company Culture Q&A with Catherine Spence

    In today’s highly competitive business landscape, 84% of companies believe that company culture is critical to the success of their business.*

    Catherine Spence, co-founder and head of product at Pomello, would agree. Pomello, an Outmatch company, is a culture analytics provider that helps companies understand and hire based on their unique CultureDNA™. In a recent webinar, Catherine answered audience questions on the importance of demonstrating cultural values, managing culture in a decentralized business, and hiring for culture fit.

    1. What’s the impact on company culture when espoused values don’t align with demonstrated values?

    Espoused values are things that might appear on the wall or in your annual report, but if they’re not lived or demonstrated, especially at the leadership level, it can be very damaging. It lowers employee engagement and creates confusion. You’ll see a breakdown in cultural alignment because employees are getting mixed messages about what’s important and what the culture really is. Living your values is critical, and you cannot pursue a culture initiative without having the buy-in of leaders. It also has to be aligned in the messaging and daily activities of your organization.

    2. How do you manage company culture in a consulting business, where most employees work at client sites?

    What’s interesting to note here is that company culture over distance still exists. The leaders that you have are still there. What you don’t have are leaders showing you on a daily basis how to live the culture. So, be proactive and thoughtful in your communication. For example, make sure that consulting wins are contextualized in values that you’re cultivating. Some companies that have been fully remote for almost their entire existence have some of the strongest organizational cultures because they pay so much attention to it.

    3. What are some questions you can ask during an interview to get insight into a candidate’s values or culture mindset?

    We recommend asking open-ended behavioral questions, particularly in the context of organizational culture. For example, if your company is highly focused on customer orientation, ask a candidate to give you an example of a time when he/she listened to a customer and it changed their behavior or response, and what did that feel like? What was their reaction? You can dig deeper and see if being customer focused is something that the candidate naturally geared to do.

    To learn more about the five key questions that will uncover your company’s unique CultureDNA™, how to use your CultureDNA™ to maximize employee engagement, and how to connect engagement analytics to performance metrics, check out Catherine’s webinar on-demand: CultureDNA™: How to Measure, Endorse, and Turn it into Your Competitive Advantage.

    *People Management 2018 Industry Report