In a tight labor market where job opportunities abound, competition for talent is at an all-time high. Attracting top candidates – and keeping them engaged through the hiring process – is a must for employers looking to stay competitive.

To create the kind of employer brand that attracts and engages top candidates, Talent Acquisition teams are learning to operate like marketing teams. And marketers know, when it comes to engagement, there’s nothing more effective than video. Some quick stats on the power of video:

  • Video attracts 2-3X as many monthly visitors (Wordstream).
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text (Wirebuzz)
  • Social video generates 1200% more shares than text and image content combined (Wordstream)

Video is also incredibly powerful in Talent Acquisition. That’s what makes Outmatch’s acquisition of Wepow, a video interviewing solution, so timely. According to Greg Moran, CEO of Outmatch:

The acquisition recognizes the importance of speed, engagement, and personal connection in today’s tight labor market.”

Providing a much-needed upgrade to existing candidate screening and interviewing processes, Wepow’s video technology is a breath of fresh air for candidates, and an important differenatior for employers.

In an era that’s highly focused on automation, analytics, and AI (all things we love, of course, as they are at the core of our business), video interviewing is unique in that it makes hiring human and personal again. According to one job candidate who used Wepow video interviewing:

Video interviewing makes the experience more personal. It gives the hiring team a chance to see and interact with me in a way that can’t be done during a phone interview.”

Not only does video interviewing humanize the hiring process, it connects employers and candidates all over the world, regardless of location. This gives employers access to nearly limitless talent pools without any travel expenses, making recruitment extremely productive and cost-effective.

Adding video interviewing to its platform of predictive talent solutions, Outmatch strengthens its ability to identify and engage high-potential talent, which ultimately drives business performance and profitability for clients. Moran says:

“With the added layer of video interviewing, we have the ability to humanize the hiring process in a way that’s never been done through a convergence of unparalleled data, AI and machine learning, IO science, and a more personal touch that matters to people seeking ideal jobs.”

Imo Udom, co-founder and CEO of Wepow, is equally excited:

“Wepow and Outmatch are a perfect match. We are thrilled to become part of the Outmatch family, who shares our belief that every hire impacts business success.”

Read more about how Outmatch and Wepow are improving hiring outcomes together.

Is your organization ready for video interviewing? Ask these 5 questions

  1. Is your organization growing or planning to grow by 50 new hires or more this year?
  2. Is your organization expanding across multiple regions or countries?
  3. Does scheduling interviews take too much time and resources?
  4. Do you need greater interview consistency and compliance?
  5. Do you want to be seen as innovative?

If so, schedule a demo of video interviewing today!