GroupM Saves over 15,000 Hours in their Hiring Process

The Challenge of Traditional Reference Checking

Before implementing automated reference checking, GroupM’s process caused three major challenges:

• Time consuming. Waiting up to three weeks for references to respond caused unnecessary delays in the hiring process.
• Without a unified process, there was no way to ensure that references answered the same questions, and no way to objectively compare candidates.
• Lacked visibility. Without an automated system, the team couldn’t check on the status of candidates or reference checks in real time.

“The reference checking and sourcing tools are very easy to use, and have given hiring managers across the globe the ‘WOW’ factor.”

-GroupM Head of Talent Acquisition at GroupM

Automating the Reference Checking Process

GroupM chose Outmatch reference checking because it’s entirely automated and eliminates the need for phone or email based reference checking. The user experience is simple and engaging, and reference checks take about two minutes to complete. Answers can be kept anonymous, which encourages references to provide honest feedback. Recruiters and hiring managers can view all the results in real time and prioritize candidates by how well they scored on the reference check.

Saving Time & Improving Quality of Hire

By automating the reference checking process, GroupM has saved over 15,000 hours in recruiting time to date. This time savings becomes even more impactful as GroupM recruits more candidates each year. GroupM now has a unified process where candidates are ranked according to consistent and predictive criteria. GroupM is able to fast-track the hiring process for high scoring candidates and remove low scoring candidates, which results in better hires and a more efficient process.