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GroupM Adds Over 6,000 New Candidates to Their Talent Pipeline

Automated Reference Checking Opens Up an All-New Sourcing Channel to Attract Talent

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About GroupM

GroupM is a global media investment company that serves as a parent company to media agencies including Mindshare, MEC, MediaCom, and Maxus. With over 400 offices in 81 countries, GroupM’s purpose is to maximize the performance of its media agencies through trading, content creation, sports marketing, finance, and other activities.

“Thanks to automated reference checking, we’re now adding higher quality candidates to our talent pool, and to our workforce overall.”

-Head of Talent Acquisition at GroupM

Sourcing Summary

Since implementing automated reference checking in 2013, GroupM has grown their talent pipeline by asking references to opt in as potential candidates.

Increased Talent Pool

  • References contacted to date: 16,500
  • References who have opted in: 6,270
  • Opt-in rate: 38%

The Untapped Potential of Reference Checking

With the goal of achieving greater efficiency, consistency, and transparency in hiring, GroupM took a hard look at their reference checking process. As with many organizations, this process required recruiters to reach out to references manually by email or phone, and didn’t provide a way for GroupM to add any of these professional contacts to their talent pipeline for future opportunities. GroupM was interested in using automated reference checking to tap into this previously overlooked source of talent.


  • Each candidate invites 4-5 references
  • 1/3 are former supervisors; 1/3 are peers
  • 38% of references join the talent network


  • Job category, title, and level
  • Job search status: active or passive
  • Hire readiness score: 0%-100%
  • Contact info + LinkedIn profile

Using Reference Checking as a Sourcing Tool

GroupM chose OutMatch reference checking because it’s entirely automated and eliminates the need for phone or email based reference checking. As an added benefit, OutMatch reference checking also serves as a sourcing tool by giving references the option to join GroupM’s talent network. This feature adds thousands of active and passive candidates to the talent pipeline and gives each one a “hire readiness” score based on their current career status.

Before completing the reference check, references who are interested in career opportunities with GroupM are asked a few more questions, such as:

  • How satisfied they are with their current employer and compensation
  • How productive their relationship is with their current manager
  • When they might expect to begin looking for a new career opportunity

Responses to these questions are used to calculate the reference’s hire readiness score, which helps set recruiters up for success when pursuing new candidates.

“The reference checking and sourcing tools are very easy to use, and have given hiring managers across the globe the ‘WOW’ factor.”

-GroupM Head of Talent Acquisition at GroupM

Converting References into Candidates

By automating the process, GroupM now has the opportunity to engage with references after the reference check is complete. It’s no longer a one-time conversation—the reference check also serves to promote GroupM’s employment brand and attract new candidates. With a 38% opt-in rate, GroupM has added over 6,000 new candidates to their talent pipeline to date, and this sourcing channel will continue to grow the pipeline year after year.

About OutMatch

OutMatch delivers the data that’s been missing from your hiring process. With clear, measurable insight into candidates and new hires, your managers will make better hiring decisions, and your HR organization will finally be able to measure the impact of hiring on your company.

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